Hanne Willmann, Germany
"Celebrating craft traditions and creating authenticity for today." Innovative materials, unusual techniques – how the five designers approach their work, in their own words.29 Sep. 2016
"Much of today's flooring design is about imitation. Why not go back to being authentic and taking pleasure in what has already been created?
My grandfather came to Germany in 1953 and established a carpet and parquet flooring business, which he passed on to his sons. This personal and family connection, steeped in tradition, gave me an insight into the whole process of production: the unrolling of linoleum, the piecing together of parquet floors, and the many hours of sandblasting and polishing.
By drawing attention to existing techniques, I hope to foster a new appreciation of these traditional craft skills. I would like to experiment: with dyes, interactive techniques, design, materials, tools and processes – without losing sight of the true character and beauty of craft skills. Drawing inspiration from how something is actually made, I want to develop a new authenticity, and celebrate the practical business of designing floors."
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