Some of the best slogans involve a clever play on words. A prime example can be found at the Freudenberg Performance Materials stand at this year's DOMOTEX, where you can find a showcase of durable yet eco-friendly products under the slogan "Sustainable Backings".6 Jan 2019
Freudenberg Performance Materials SE & Co. KG. is seizing the opportunity to present a comprehensive range of products for top-notch textile floor coverings at DOMOTEX 2019. Manufactured using in-house technology, Freudenberg's polyester spunlaids are said to provide the ideal solution for high-quality primary and secondary backings for carpet tiles, broadloom carpets and walk-off mats. Their developers say these nonwovens provide excellent dimensional stability, reliable and precise pattern repeat, exceptional lay-flat properties, and a constant uniform surface. What's more, the non-fraying edges make it easy to lay individual carpet tiles or wall-to-wall applications with precision.
Tuft backings from Freudenberg are designed to help carpet manufacturers create products that combine high-performance with sustainability, thus reducing their environmental footprint. Besides being made from recycled polyester, the company's tuft backings are also 100% recyclable and free from chemical binding agents. After all, Freudenberg takes environmental issues very seriously, firmly anchoring sustainability in its corporate principles and values, and putting this into practice in numerous projects to reduce energy, water and raw material consumption.
This year, the company is focusing on DOMOTEX’s keynote theme "Create'n’'Connect" and inviting visitors to venture into a seemingly natural environment. With this in mind, its stand carpet is based on a tuft backing created using first-class digital printing technology. Sylvie Meyer, Sales Manager Tuft Europe at Freudenberg Performance Materials, is sure the concept will prove a hit: "In the midst of all the trade fair hustle and bustle, we can imagine people longing to walk barefoot on soft natural ground. Visiting us will be like diving into an oasis of nature - the ideal atmosphere for talking with our customers about building a sustainable future together."
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