Floors as mood enhancers
Hellsten Flooring from Ilmajoki in Finland is at DOMOTEX 2018 in Hannover to premiere "JAZZ", a new design for the Tuuli floor covering that is set to inject some color into our daily lives.

If the marketing world is anything to go by, floor coverings have to perform a very delicate balancing act between their practical benefits and the emotions they generate. This often gives rise to the misconception that the more practical a floor covering is, the blander it is, too. Visitors from all over the world will be able to see for themselves what a fallacy this is at DOMOTEX 2018 - for example, at the stand of family business Hellsten Flooring from western Finland. The company is at DOMOTEX 2018 in Hannover to unveil the new “JAZZ” design from its popular Tuuli collection - a successful symbiosis of joie de vivre and practical benefits.

With 97 percent vinyl content - the other three percent is made up of glass fibers and polyester - the Tuuli floor covering is both practical and exceptionally cost-effective. It is extremely hard-wearing, water-repellent, easy to maintain and fire-resistant, while also ensuring outstanding sound and thermal insulation. It is ideal for personal living spaces and public areas alike, is easy to lay and can be walked on immediately.

The excellent color fastness and UV resistance minimize fading by sunlight, thus giving the new "JAZZ" design optimum protection and providing the perfect conditions for its rich, "jazzy" color combinations to inject some music into our daily lives.
Hellsten Flooring Ltd. Oy (FIN-60800 Ilmajoki), Hall 12, Stand E81
Contact: Vesa Hellsten
Tel.: +358 6424 1500
Mobile: +358 50 35 37 640
E-Mail: info@hellstenflooring.fi

Endless possibilities
yoyo designs from Nicosia is one of the exhibitors bringing to life the lead theme at DOMOTEX in Hannover - UNIQUE YOUNIVERSE. This Cypriot-based company is in Hall 9 to premiere its unique carpet tiles that don’t just look good on the floor.

For the first time since its launch in 1989, DOMOTEX in Hannover is devoting itself to a lead theme - UNIQUE YOUNIVERSE will run through every inch of the event in 2018 in a reflection of the clear trend toward customization. The central hub for emerging style elements and creative product presentations on the lead theme will be Hall 9. Here, brand- and lifestyle-oriented companies will take center stage in creating a diverse immersive showcase designed to inspire visitors. The exhibiting companies also include yoyo designs from Nicosia, Cyprus. As well as wooden floors and carpets, yoyo is at DOMOTEX 2018 to debut a collection of fascinating carpet tiles.

These carpet tiles are produced in Europe's only fully integrated factory and combine cutting-edge technology with unique symbolic designs. From producing yarn to laser cutting, everything is carried out under one roof. The end result is a carpet tile that the company says withstands the heaviest of commercial use and opens up virtually endless possibilities for customers thanks to its varied designs. And not only on the floor - yoyo tiles can take walls to completely new dimensions, too.
yoyo designs Ltd. (CY-2414 Nicosia), Hall 9, Stand E16
Contact: Georgios Liatsos
Tel.: +357 22210010
Mobile: +357 99220026
E-Mail: create@yoyo-designs.com

Roll on the next outdoor season!
Vanhoutte Carpets is at DOMOTEX 2018 to unveil the new BRUSSELS WEAVE Collection. The robust polypropylene design also makes it ideal for outdoor use.

When we think of carpets, we almost automatically visualize them indoors – fine textiles made of sumptuous wool or silk, modern interpretations of classic designs, or completely new creations by carpet designers, the best of whom are feted like artists. Yet as soon as we leave the house, we expect floors to be covered almost exclusively with weatherproof wood, its imitation plastic counterparts or mineral surfaces. Leaving aside state receptions and celebrity gatherings, outdoor carpets are simply not a part of everyday life in our climate. But why not? Materials and processes that can transport the comfort of carpets outdoors have long been available. Vanhoutte Carpets, based in Beveren-Leie, Belgium, has seized upon this opening and is premiering its BRUSSELS WEAVE Outdoor/Indoor Collection at DOMOTEX 2018 in Hannover.

Vanhoutte Carpets has been producing machine-woven polypropylene carpets and runners for 40 years. The material is perfect for withstanding even treacherous weather conditions and heavy use, and the new BRUSSELS WEAVE Outdoor/Indoor Collection harnesses this potential to the full. With patterns on both sides, these reversible-structure carpets are manufactured on state-of-the-art machines. They are designed to suit any style of decoration, whether in an office, entrance area or on a terrace at home.
Vanhoutte Carpets N.V. (B-8791 Beveren-Leie), Hall 6, Stand A20
Contact: Thierry Vanhoutte
Tel.: +32 56715557
Mobile: +32 475759851
E-Mail: info@vanhouttecarpets.be

As matt as it gets!
Murexin GmbH from Austria is celebrating the première of its new Ultra M 88 matt coating at DOMOTEX 2018. With an exceptionally low gloss level for a super-matt finish, the coating perfectly seals and protects, while maintaining the appearance that the wood is untreated.

Virtually no other trade fair features a range of exhibits as wide as DOMOTEX in Hannover. The show begins again in January 2018, when the world's leading trade fair for carpets and floor coverings opens its gates. With unique, hand-knotted carpets from artisan designers right through to plastic connectors for baseboard corners, visitors from all over the world will be sure to find exactly what they are looking for. One highlight at the practical end of the spectrum is the new floor coating set to be unveiled at DOMOTEX 2018 by Murexin GmbH.

The new Ultra M 88 water-based matt coating delivers a distinctively super-matt, high-quality finish. It is designed as much for private living rooms as for public areas - any space where parquet flooring is required to have a particularly matt effect - as the wood appears original and untreated, yet is perfectly sealed and protected. This unique effect stems from the new coating's exceptionally low gloss level. For experts eager to know all the technical details, Ultra M 88 is an ultra-matt, aqueous, single-component sealing product based on PU acrylic that delivers excellent resistance to scratches and abrasion. It is intended exclusively for interior use to create an exceptionally matt parquet surface: gloss level < 6; class C in accordance with ÖNORM C 2354; GIS code W2+.
Murexin GmbH (AUT-2700 Wiener Neustadt), Hall 13, Stand F36
Contact: Andrea Maier
Tel.: +43 2622 274010
E-Mail: info@murexin.com

Make sure they match!
At DOMOTEX 2018 in Hannover, ter Hürne is showcasing a staircase and step system that combines traditional craft with time-saving, convenient installation to bring floor and stairway solutions into perfect harmony.

The rule of thumb when it comes to belts and shoes is that they should always match - this is something that almost all style experts agree on. A similar aesthetic approach could be said to apply to the world of floor coverings. In the eyes of high-quality floor, wall and ceiling specialist ter Hürne, a staircase that is seamlessly integrated into the surrounding flooring creates a smooth transition and a sense of stylish harmony within a living space. The Münsterland-based company sees the interplay between stairs and flooring as crucial to delivering a particular aesthetic effect for interior design. Having now put these ideas into practice, ter Hürne is at DOMOTEX 2018 in Hannover to showcase its new staircase and step system.

The new staircase and step system opens up a wide range of options in contemporary interior design for new-builds and refurbishment projects alike. The key feature of the step elements, which can be sealed at the head end as necessary, is that the wood grain in the tread surface can be continued through, right up to the head edge. For staircases open at one side, this creates the impression that the steps are made from a single piece of solid wood. Meanwhile, the new stair and step system also boasts an exceptionally convenient installation process compared to conventional systems, as the head edge battens do not need to be adapted on site during assembly. "Our pre-assembled ter Hürne components boost efficiency and help save on both time and cost during the installation process - there is no need to saw, sand and glue battens during installation," explains Product Manager Ludger Klein-Menting.
ter Hürne GmbH & Co. KG (D-46354 Südlohn), Hall 12, Stand B32
Contact: Carlos Pauly
Tel.: +49 2862 701-164
E-Mail: carlos.pauly@terhuerne.de

First Hannover, then the world!
The global key player in high-performance specialty chemical building materials ARDEX GmbH has chosen the international stage of DOMOTEX 2018 to launch a year-long campaign to put "flooring" back where it belongs - in the limelight!

Whatever the political shake-ups the world has witnessed in the last couple of years, it seems a fairly safe bet that Germans would be the last to resort to old-fashioned warmongering. At least not in mainstream politics. So even the most politically correct observer can surely still crack a smile at the idea of ARDEX GmbH, a family-run business from Witten, launching a flooring "ground offensive" in 2018.

Of course, for the world-leading supplier of high-performance chemical building materials it's just a tongue-in-cheek way of announcing its strategy to keep its offerings right where they belong - on customers' floors.

ARDEX GmbH plans to take DOMOTEX 2018 by storm with its new range of flooring adhesives before bombarding the market with further products and system enhancements as the year goes on. What's more, the company is planning to deploy a whole new "ground force" of sales staff and technicians to cover construction sites and specialist retailers - so hold on to your hats!
ARDEX GmbH (D-58453 Witten), Hall 13, Stand F20
Contact: Janin Dorloff
Tel.: +49 2302 664-598
E-Mail: Janin.Dorloff@ardex.de

Making the old new!
RZ, a brand from Ulm-based Uzin Utz AG, is at DOMOTEX 2018 in Hannover to showcase a whole range of effective solutions for renovating and renewing the surfaces of elastic floor coverings. Making its debut at the fair is innovative sealing coating RZ Turbo Protect Color.

Even the most beautiful and robust elastic floor coverings start to show their age eventually. Unfortunately, until now, there has only been one way to deal with old-fashioned designs and signs of wear and tear - complete replacement. However, replacing all the floor coverings in public buildings such as schools and local authority buildings, offices and medical practices is a very expensive affair - and incredibly disruptive. RZ, a Uzin Utz AG brand, has not only identified this problem, but developed a solution, too. At DOMOTEX 2018 in Hannover, the company is unveiling its colored sealing coating RZ Turbo Protect Color.

This brand new product allows users to realize new design ideas and color concepts on existing floors - without any replacement work required. What’s more, cleaning and care specialist RZ also has two more products on show in Hannover that can rejuvenate the surfaces of elastic floor coverings. The two-component sealing coating RZ Turbo Protect Plus ensures effective, durable protection, while UV-curing surface system RZ X-Light can be used to put in place an extremely hard-wearing floor sealing without having to shut down whole buildings.
RZ - a brand from Uzin Utz AG (89079 Ulm, Germany), Hall 13, Stand C26
Contact: Marc Lunkenheimer
Tel.: +49 731 4097-4729
E-Mail: marc.lunkenheimer@uzin-utz.com

A crack-busting chameleon!
"EasyFillPro" from Ditzinger LOBA GmbH, which holds the GEV-EMICODE EC1 "very low emissions" seal of quality, is a new generation of sustainable water-based grout with some impressive characteristics.

Joints are not bad things per se. In fact, where would be without them? (Think elbows and knees!) However, when it comes to parquet flooring, there's no question that all joints must be sealed - and preferably as invisibly as possible. LOBA GmbH & Co. KG, based near Stuttgart in Germany, specializes in doing just this. The company is delighted to report that its recently launched innovative EasyFillPro grout is taking the market by storm. Seeing (or rather not!) is believing, so anyone who'd like to take a closer look for themselves should head straight to the LOBA stand at DOMOTEX 2018 in Hannover.

The exceptional filling performance of this water-based grouting solution means that EasyFillPro seals even large joints with just one application. EasyFillPro is mixed with the finest-grain sanding dust possible produced from the wood being used - the finer the grains, the better the grout can be pressed into the joint and stick seamlessly. Mixing EasyFillPro with the wood dust produces a perfect match with the floor's exact color. No matter how exotic the wood, the "chameleon" effect is guaranteed. "By achieving a perfect color match whatever the wood used for the floor, EasyFillPro beats comparable products hands down," confirms flooring expert Sascha Rühl from Fussboden Sauer GmbH near Frankfurt.
LOBA GmbH & Co. KG (D-71254 Ditzingen), Hall 13, Stand B17
Contact: Alexandra Wiest
Tel.: +49 7156 357-171
E-Mail: alexandra.wiest@loba.de

For photos and video clips, visit: