ter Hürne stands for family values and a close affinity with nature, hence its commitment to sustainable working methods and healthy-living products. "ter Hürne also champions the many wonderful properties of wood. It’s a natural material that combines warmth, sustainability and healthy-living qualities with versatility and decorative flair. These are the principles that have guided us throughout our 60-year existence," says Bernhard ter Hürne - along with his brother, Edwin, the second generation of the family to run the company. In the run-up to DOMOTEX 2020 this coming January, which will once again be a magnet for representatives of the flooring industry, ter Hürne is unveiling its new Avatara 3.0 Design Floor, which it says combines all the requirements for modern living in one product - despite the absence of wood's natural credentials.

Like all Avatara Design Floor incarnations, version 3.0 uses only low-emission, sustainable materials and is 100% free of PVC, chlorine and plasticizers. State-of-the-art digital printing processes are intended to give the flooring an authentic look, including realistic surface structures on a par with nature. What's more, it goes without saying that the new product offers all the benefits associated with an Avatara Design Floor - such as a robust, easy-care surface made to withstand even the toughest everyday use, while still remaining quiet and pleasant to walk on.

Avatara 3.0 will be available in two different designs to cater as effectively as possible to a variety of room situations. Avatara Design Floor Comfort has a swell-protected HDF baseboard combined with integrated cork impact sound insulation, while Avatara Design Floor PerForm uses a baseboard made of the innovative material Talcusan, which mainly consists of silicates, chalk and eco-friendly polypropylene. This gives moisture absolutely no chance, so PerForm flooring can easily be used in kitchens and bathrooms, too. Avatara PerForm also boasts integrated SoftSense impact sound insulation that is perfectly coordinated with the Talcusan material. Last but not least, click connection ensures quick and easy secure installation of both designs.

ter Hürne offers a total of around 30 different decors to suit a variety of tastes - from bright, fresh looks and natural beige-brown wood tones to tile designs with a special format and authentic-looking stone-like surfaces that are set to make them real eye-catchers.