For Rashid Ansari, MA Trading COO, and Barbara Hosak, CEO of Kateha, the carpet business is a family affair. Both share a common heritage in rugs and textiles, and a long-standing partnership which translates into an impressive display for DOMOTEX. Here, they offer great insight into individualization in the industry.
DOMOTEX's lead theme this year, UNIQUE YOUNIVERSE, focuses on individualization. How have you witnessed the trend develop over the years?
Barbara Hosak: "More and more people are looking for specialized products. It’s not like the "stocking race" from 20-30 years ago, where mostly wholesalers were selling rugs. There is increased demand for manufacturers to offer uniqueness. Customers expect a wide spread of choices, so design and production have to become more individual."
Customer demands are diversifying: How are you reacting to this?
Rashid Ansari: "We try to fulfil the customer demand by providing them with no limit of choice. We have a mix of different clients, from specialist wholesalers to interior designers, and so we need to provide rugs that will suit them all. Our three brands make sure there is something for everyone. The MAT Basics collection offers modern and high-level carpets, whereas MAT Orange is more affordable. The rugs in the MAT Vintage collection have an antique style and are made of recycled wool. In this way, we adapt to different customer needs."
Hosak: "Everything we do is hand-made. This really has an influence on the individual style of each and every rug – as well as ensuring sustainability."
"DOMOTEX visitors will be able to dive into the production process of hand-woven rugs."