Andreas Tischhauser (Tisca) about customization and opportunities
"The carpet sector must be in a position to develop tailor-made products in response to the obvious desire for individualization."23 May 2017
Andreas Tischhauser is member of the management of Tisca
The strong trend towards customization is continuing. To an increasing extent products and services are being individually adapted. What are the implications for the carpet sector?
"The carpet sector must be in a position to develop tailor-made products in response to the obvious desire for individualization. Numerous possibilities are available – during production, processing and finishing."
Customization offers new sales opportunities for manufacturers and dealers. To what extent can your company exploit the potential inherent in this mega trend?
"Tisca has always given top priority to customizability. The company has positioned itself in the premium segment and, accordingly, our customers expect exceptional specialities. Customization is one of several aspects. Let me give you two examples: firstly, in our new TISCA ECO Design range for commercial premises we offer customized structures as from an area of 60 square metres. Secondly, in our new TISCA FORTE range customers can choose from 125 (pigmented) dyes and enjoy complete design freedom. In addition, they can select one of three structures: loop pile, cut pile and loop-cut pile. The ultimate in customizability is our WARON product line. These carpets can be produced in widths of up to 1,350 cm. This means no seams and no offcuts. The customer can select any colour he wishes."
How will the keynote theme be integrated into your presentation at DOMOTEX? Why will you be exhibiting in Hall 9? Which customization-related products and services will Tisca be showcasing at DOMOTEX?
"I cannot disclose any details. But the two new woven product lines 'TISCA ECO Design' und 'TISCA FORTE' will definitely occupy a prominent position. We will demonstrate the meaning of integrated interior design."
In your view, how will the trend towards customization develop in future?
"I assume that this trend will continue. This does not mean that everything has to be personalized and individualized. But in certain situations there is a desire to 'break the mould'. This is particularly true of interior spaces. After all, that's where we spend a large amount of our time."
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