During DOMOTEX the most inspirational displays were those which expressed the core characteristics of the products and their materials. For some this is simply a pile of rugs near the aisle that a passing customer can reach out and touch, for others it is an elaborate presentation of raw materials allowing an in depth understanding of the making of a rug or carpet.

Visiting DOMOTEX allows one to see, feel, touch - the experience the haptics if we are to use terminology of technology - the real physical product. This is imperative in an age driven by technology and online interaction. No one display stands apart, rather it is the entire tactile, and visual experience, of DOMOTEX which delights.

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