Choudhary Exports | 'Shanti'-Rug
The 'Shanti' rug, conceived by our designer, draws inspiration from simple architectural drawings and linear geometry. Its creation involves the use of naturally available, undyed yarn, complemented by accents of natural silk, enhancing the rug's dramatic effect.
Our design team consistently emphasizes the development of new textures, materials, and finishes while maintaining the luxurious appearance of our rugs. This pursuit led to the selection of the finest naturally available Indian wool in various shades, beautifully juxtaposed with light natural silk accents. This combination gives the rug an earthy yet sophisticated geometric design.
The uniqueness of the 'Shanti' rug is further accentuated by the natural, subtle colour variations inherent in the undyed yarn, ensuring that each piece is distinct and one-of-a-kind. To preserve the yarn's original qualities, the rug undergoes a gentle organic wash. The final touch is achieved through hand shearing, a testament to our commitment to craftsmanship and quality.
The Characteristics
Natural materials used in the 'Shanti' rug are locally sourced from India, emphasizing our commitment to eco-friendly practices.
The use of undyed wool and silk in the 'Shanti' rug aligns with health-conscious products, eliminating exposure to potentially harmful dyes and chemicals.
The hand-knotted production process of the 'Shanti' rug, which completely avoids the use of machines, demonstrates a commitment to sustainable production by significantly reducing energy consumption and environmental impact.
The 'Shanti' rug's GoodWeave certification exemplifies our dedication to social responsibility by ensuring no child labor in its production and contributing a part of the sales proceeds to rural upliftment initiatives.
Choudhary Exports | Hall 3 | Stand G24
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