Susanne Schmidhuber and Professor Klaus Schmidhuber founded Schmidhuber+Partner – now called SCHMIDHUBER – in 1984. The firm has been developing creative brand concepts for over 30 years. Based in Munich, SCHMIDHUBER employs over 70 experts from the fields of architecture, design and communication. Together, they develop uniquely powerful design concepts and engaging, immersive brand stories.
Over the years, the firm has won more than 260 international design prizes and is one of the world's leading specialists in the use of architecture to build brands. Susanne Schmidhuber holds a degree in interior architecture. In addition to her main duties for her firm, she is a regular on the lecture circuit and a valued contributor to many professional and expert juries.