WOOD LIFECYCLE Special Show at DOMOTEX 2019
Planting, growing, harvesting, processing, recycling: with the WOOD LIFECYCLE exhibition, the natural material of wood will be given a central role at DOMOTEX 2019.
28 Nov 2018Share
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Trendsetters presenting innovative, pioneering products in wood
The WOOD LIFECYCLE exhibition comprises multiple exhibits that illustrate particular characteristics, applications and qualities of wood as a material. The participating companies will showcase a range of on-trend products such as flooring and wall panels made of wood, as examples of the various stages of the wood production and supply chain. The exhibition includes interactive stations where visitors can learn about the latest technologies and creative approaches that are shaping the way wood is used. The WOOD LIFECYCLE exhibition is also a research and development platform that explores key industry trends, such as product individualization and hybridization, environmental protection and sustainability, energy efficiency and innovative material use.
Focusing on the entire wood value chain: ecological importance
As an architect, designer and professor of design strategy, Guilio Ceppi particularly values wood as a material because of its "incredibly diverse range of types, grain patterns, colors and dimensions." This diversity, he says, gives architects and designers a wide range of choices for realizing their projects. "For flooring, there are very few other materials that offer a similar wealth of possibilities." He sees digitization as a key part of this. In many different ways, digitization is helping people realize individualized designs in wood. For instance, at the planning stage, customers can use online platforms to select their preferred products and keep track of quantities and costs in real-time; and at the production stage, technologies such as digital printing offer ample scope for personalized design. Ceppi: "Digitization is bringing innovation to the entire wood value chain. One of the fundamental challenges for architecture and interior architecture – if we want to safeguard the future our planet – is to address the entire lifecycle of products and, indeed, of whole building projects."
Major highlights like the WOOD LIFECYCLE exhibition will make the FRAMING TRENDS showcase an absolute magnet for architects, designers and influencers at DOMOTEX 2019. The 2019 keynote theme, CREATE'N'CONNECT, explores the connectivity trend from multiple perspectives. The firms participating at the WOOD LIFECYCLE exhibition will give expression to this by banding together to present products for the innovative use of wood.
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