With more than 100 registered exhibitors, Belgium comes second only to Germany in the European league table at DOMOTEX 2018, the world's leading trade fair for floor coverings. The thirst for innovation that really stands out among Belgian suppliers is also a key feature of Associated Weavers from Ronse in East Flanders. Center stage at the company's stand this year in Hannover is taken by “Invictus" (Latin for invincible), its latest carpeting concept, which - as the name suggests - stands for unbeatable comfort that’s bound to impress even the most exacting carpet connoisseurs.

The sumptuously dense texture and lavish structure of Invictus stems from the latest generation of solution-dyed olefin (SDO) yarns, named iVinci. This new yarn is designed to produce supremely soft, vibrantly colored carpeting with outstanding stain resistance. iVinci was developed in close collaboration with world-leading yarn manufacturers, drawing on their unique expertise in polyolefin chemical processing using state-of-the-art extrusion systems. The unique form of the SDO yarns and the high-density weave that go into Invictus create its winning combination of exquisite softness, thick pile and extravagant opulence.