Part of the essence of a trade fair, especially a leading global trade fair like DOMOTEX in Hannover, is to bring markets together in order to expand the spectrums of trade for the benefit of all involved - from producers to consumers. This aspect of "Connecting Markets" also includes premieres such as the first-time appearance at DOMOTEX of S.U. RUGS from Bhadohi in India. Since its foundation 40 years ago, the company has made a name for itself as a manufacturer and exporter of handmade and, above all, sustainable carpets.

Under the motto "Hands to Rugs", the Indians make their positive contribution to a healthy ecosystem. The carpets from S.U. RUGS are always made by hand from a wide variety of natural fibres such as jute, cotton, wool, chenille, seaweed or sisal, sometimes woven, sometimes tufted, sometimes knotted. Recently, yarns made from recycled plastics have also been used, for a long-lasting, meaningful new existence. S.U. RUGS attaches great importance to clearly defined standards regarding labour and human rights as well as the protection of the environment. In addition to its own Code of Conduct, which aims to ensure that people involved in the manufacture of its products can work safely and under healthy working conditions and are treated with dignity and respect, S.U. RUGS is also certified according to the following standards: BSCI, SEDEX, ISO 9001:2015 and GOODWEAVE & CARE & FAIR.

At DOMOTEX in January 2023, the company will present the full range of its products to the international public for the first time.