In her company's blog, London-based designer Vanessa Brady is looking ahead to the time after coronavirus. "Our professional would be well advised to apply ourselves to uplifting peoples’ spirits and contributing to their mental health. That’s the task at hand."

Asked about what kind of floors would be particularly suitable for restaurants, she explains: "Woven vinyl and LVT are just as suitable as tiles, wood or sometimes even metal panels. Aren’t interior designers always on the lookout for a trendy, alternative look such as made possible by special finishes?"

One topic, Brady is sure, will always be relevant: hygiene. How a floor covering lends itself to cleaning is every bit as important as its weight or resistance to wear and tear. For the short life span of a pop-up store, you can resort to less durable materials. "To be honest," she says, "you almost always need a high-performance, quality product approved for commercial applications. For the most part, that adds up to a regular commercial product." For Vanessa Brady, this means that architects and designers need to stay up to date with the latest developments, product launches, color trends and innovative finishes – "especially since technology is so rapidly propelling us forward".


Visitors to DOMOTEX 2021 can find out about the latest floor covering developments. Under the lead theme COVER NEW GROUND, innovative manufacturers will be presenting a wide range of products in Hannover from 15 to 18 January.

At the " ", the segments of Carpets, Fibers & Yarns in Hall 11 and Resilient Flooring & Design Flooring, Parquet and Laminate Flooring, as well as Application and Laying Techniques in Hall 12 will each have their own stage, and products will be highlighted in the context of actual room settings, thus putting the spotlight on special trends. In keeping with the fair’s lead theme, these inspirational rooms are intended to put a forward-looking, upbeat spin on the subject of floor coverings. Exhibitors who wish to also wow their audiences in this context can submit their intended interior designs to the producers of DOMOTEX and take advantage of free space. This will enable exhibitors to stand out even more as industry pacesetters, true to the trailblazing spirit of COVER NEW GROUND.