Polish-based DECORA is at DOMOTEX 2020 to showcase a floor covering that, despite its innovative mineral core, has the uncanny look and feel of real wood.9 Dec 2019 Trendspots Editorial Office
Since it was founded in 1994, DECORA S.A. has been one of Poland's key innovative players in the field of floor coverings and the corresponding accessories. As a regular guest at the world's leading trade fair for the flooring industry - DOMOTEX in Hannover - the company is set to return with a whole host of interesting new exhibits in January coming. One of the highlights on show is undoubtedly the new coverings in the AMARON Wood Design range under the Arbiton brand.
In the run-up to the trade fair, DECORA is promoting its AMARON flooring with the catchy slogan: "As beautiful as wood - as practical as ceramic tiles". The latter is mainly due to the flooring's HD mineral core, which is made from a mixture of natural rock minerals and advanced polymers. In its own words, the manufacturer uses these ingredients to create 100 percent waterproof flooring with unparalleled levels of robustness. Not only is the extremely dense mineral core designed to be ideal for underfloor heating systems, its outstanding dimensional stability is said to almost completely prevent any expansion across areas of up to 200 square meters - even in very sunny rooms. Despite its mineral base and all the benefits that come with it, the AMARON Wood Design range - as the name suggests - is reportedly very close to real wood, thanks to its thermal properties and soft surface texture.
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