DOMOTEX asia/CHINAFLOOR 2020: End of Show Report
DOMOTEX asia/ CHINAFLOOR restarted the business as the first exhibition of the flooring and floor technology industry worldwide after the global outbreak of the COVID-19 pandemic and concluded 2nd of September at the New Exhibition and Convention Center (NECC) in Shanghai.29 Oct 2020
The show was highly successful and marked as the world’s leading flooring exhibition in the Asia Pacific region, brought together 852 flooring and floor technology brands and greeted more than 40,862 visitors throughout 105.000 sqm of gross space.
Be there from Anywhere
Through Global Flooring Connect (GFC), DOMOTEX asia/ CHINAFLOOR ‘s international audience was present virtually and met with onsite exhibitors digitally. Through the GFC platform, 341 exhibitors, presenting 786 top products had the chance to connect, network and deal with 1518 registered buyers from all around the globe. A selected number of onsite exhibitors were also included in the international B2B match-making program that was realized via the GFC platform and conducted 63 meetings onsite and discussed live with potential buyers from different parts of the world. During the period between middle of July when the GFC platform was launched and the last day of the exhibition, the platform received 83,000 unique visitors.
During the three days of the exhibition, an online webcast, broadcasted through Twitter Live, offered flooring professionals around the world a unique opportunity to feel the show’s vibe through booth tours and product presentations while also being able to virtually attend all major onsite conferences. This live broadcast reached more than 350,000 views.
At the same time, onsite visitors had a chance to visit the new Flooring Without Borders (FWB) space, an area where international brands that could not make it this year to the show due to travel restrictions were virtually present. Onsite visitors were able to connect with the international companies represented at FWB through the laptops dedicated to each company, containing all important information on the brand, products and contact details. FWB is the first platform in the industry that combines an onsite and an online presence of exhibiting brands, giving both exhibitors and visitors the best solution in overcoming distance obstacles and connecting in a professional setting.
Onsite concurrent events
In order to cater to the growing trend of the Chinese trade market, DOMOTEX asia/CHINAFLOOR, continues to expand its visitor channels by co-locating with new events and showcases. One of these was the new C+D Shanghai Contract and Decor Exhibition, which covered different but inter-connecting aspects of space, with reference to decoration, office space and other fields. C+D Shanghai injected new vitality to the show and lays the ground for more development both in terms of what the exhibition has to offer and in terms of a greater more diverse audience as it attracted a great number of contract and decoration buyers. Within the C+D Shanghai Contract and Décor Exhibition frame, the tailored industry conference on Interior Prefabricated Decoration (IPD) gathered more than 300 interior decoration companies and more than 30 of the biggest names in construction in China along with various construction developers and related suppliers, that discussed among others the latest trends in digital transformation and industrialization.
All eyes on March 2021
Despite the global health and economic challenges, DOMOTEX asia/CHINAFLOOR held a successful edition in 2020 and managed to still provide a trade platform for flooring professionals in a much-needed time. DOMOTEX asia/CHINAFLOOR will continue, with strong confidence, offering the right tools, stage and opportunity to support and revitalize the industry and keep this important Asian hub for flooring up and running.
For exhibitors and visitors who could not make it this year, DOMOTEX asia/CHINAFLOOR and its team are looking forward to welcoming them 24 to 26 of March 2021 at the Shanghai New International Expo Center in Pudong.
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