Oriental Weavers - one of the biggest manufacturers of machine-woven carpets around today - is stepping up efforts to establish eco-friendly methods of production. The pioneer has quite rightly recognized that global brands of the 21st century need to live up to their responsibility to boost sustainability in manufacturing and pursue initiatives to protect our planet. The Egyptian company is at DOMOTEX 2020 to showcase its latest collection of first-class woven carpets and tell fellow industry stakeholders about the GEFF Award that it won last summer in Cairo for its commitment to environmental issues.

GEFF, which stands for Green Economy Financing Facility, is a program supported by a network of more than 140 local financial institutions across 26 countries and strong partners such as the European Union and the Green Climate Fund. The GEFF program lends a hand to companies that invest in environmentally friendly technologies. One such company is the Oriental Weavers Group, which has opted for green production methods for its dynamic collections. Its impressive commitment to preserving the planet has even secured the company a GEFF Award, highlighting its status as a role model for other businesses. Oriental Weavers is continuing its campaign for greater sustainability at DOMOTEX 2020 in Hannover, not least because the event’s keynote theme, ATMYSPHERE, is also training the spotlight on this important issue. Visitors to the Oriental Weavers Group stand at this year's DOMOTEX can learn a great deal, including how, in 2018, the company managed to save some 42,000 megawatt hours of energy and 7,600 metric tons of CO2 in the production of its top-quality creations.