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If the marketing world is anything to go by, floor coverings have to perform a very delicate balancing act between their practical benefits and the emotions they generate. This often gives rise to the misconception that the more practical a floor covering is, the blander it is, too. Visitors from all over the world will be able to see for themselves what a fallacy this is at DOMOTEX 2018 - for example, at the stand of family business Hellsten Flooring from western Finland. The company will be at DOMOTEX 2018 in Hannover to unveil the new "Jazz" design from its popular Tuuli collection - a successful symbiosis of joie de vivre and practical benefits.

With 97 percent vinyl content – the other three percent is made up of glass fibers and polyester - the Tuuli floor covering is both practical and exceptionally cost-effective. It is extremely hard-wearing, water-repellent, easy to maintain and fire-resistant, while also ensuring outstanding sound and thermal insulation. It is ideal for personal living spaces and public areas alike, is easy to lay and can be walked on immediately. The excellent color fastness and UV resistance minimize fading by sunlight, thus giving the new “"Jazz" design optimum protection and providing the perfect conditions for its rich, "jazzy" color combinations to inject some music into our daily lives.