The objective is to create an inviting and highly personal shopping experience. The store’s flooring design employed two different resilient floor coverings made by DOMOTEX exhibitor Windmöller. White and magenta-colored strips on an industrial-style polished concrete floor draw the visitor’s gaze to various product displays. Purline organic flooring combined with wood-panel walls and comfortable upholstered furniture are used to create homely lounge and consulting areas. Purline is a high-quality polyurethane flooring solution made from ecuran, a high-performance composite material that is manufactured primarily from plant-based oils such as canola oil or castor oil and naturally occurring mineral components such as chalk.

"Mindful living and working are more important than ever before to consumers," explains Annika Windmöller, Partner and Director of Corporate Communications at the Windmöller Group. "People’s strong environmental consciousness and desire to engage in sustainable consumption and maximize their personal wellbeing are key drivers for us. Durable Purline organic flooring is ideally suited to meeting these needs." Gerda Karal, the team leader at Cologne-based architectural firm Lepel & Lepel who was responsible for the interior design of the flagship store, stressed that a key objective of the project was to achieve "a perfect balance between ecology and style".