The same is true of augmented reality (AR), a class of technologies that literally augment reality by adding digital overlays, thereby making physical products and their functions more informative, engaging and interactive. Just as in other industries and areas of life, VR and AR are opening up new possibilities for all aspects of interior design, including flooring and all those myriad products that turn our interior spaces into homes and make them livable. Examples of these future-defining applications of VR and AR will be on show at DOMOTEX 2018. There, visitors will be able to experience the benefits and applications of these technologies first-hand at live demonstrations run by trailblazing providers of floor coverings and flooring application and installation solutions.
The DOMOTEX 2018 keynote theme, UNIQUE YOUNIVERSE , stands, among much else, for innovative technologies that provide ever more unique and personalized customer experiences. Virtual reality is one of these technologies. It is already in widespread use as a planning tool for architects and also enables the floor coverings industry to bring its products to life by showcasing them in engaging use scenarios.
Deutsche Messe is doing its part to ensure that exhibitors at DOMOTEX are among those harnessing this technology. At the Hackvention Event Series, a new format that runs in the lead-up to DOMOTEX 2018, the company will partner with exhibitors to help them identify the commercial potential of VR for their businesses. Companies participating at the Hackvention Event Series will receive the support they need in order find their own answers to key questions regarding VR and AR, such as the technologies' relevance, ease of use, development potential and possible applications. With hands-on input from industry experts, they will be able to design concepts for VR and AR applications and start developing their own prototypes. The initial fruits of their labor will be on show at DOMOTEX 2018.