Mr. Tischhauser, floors offer a lot of room to play with interior design. What influence can they have on a room?
Andreas Tischhauser: I find flooring is often underestimated, despite it being the first thing you encounter when you enter a room. But you don’t just see flooring, you feel it too – it’s a tangible element. Unfortunately, in design, flooring is often left to the last thought, even though it is so fundamental to the overall impression of a room.
Individualization has developed into a huge trend in the carpet industry. Why do you think it’s so desired?
Tischhauser: Individualization is the cornerstone of our "multi-option" society. What that means is that everyone wants to be able to make their own choices in life, to personalize their lives. This has great advantages for us as a business, as it allows us to develop a much richer and more comprehensive product portfolio. In this way, we improve our connections with customers and strengthen our market position.
What does Tisca offer its customers in terms of personalized products?
Tischhauser: Our customers have a huge range of choice: various materials, for indoor and out, different colors, and different production techniques – embroidery, tuft, weave. Clients can even select additional options, such as noise reduction or fire resistance. We also have many collections that a client can use to bring their own design together.