
Starting in 2018, DOMOTEX will feature an annual keynote theme around which exhibitors and other industry stakeholders can design creative showcases and installations. The resulting creations and innovations will be concentrated in Hall 9 in a new, highly immersive showcase called "Framing Trends". The lead theme for DOMOTEX 2018 – and hence the soul of the "Framing Trends" area – is "
UNIQUE YOUNIVERSE
", which encapsulates the growing trend towards product and service individualization.
The "Framing Trends" area comprises four display zones, of which two – "NuThinkers" and "Art & Interaction" – are designed and produced by students and artists. Young creatives and next-generation designers and will use these two zones to bring the "UNIQUE YOUNIVERSE" theme to life with an array of innovative, multi-sensory installations.