Contract flooring, outdoors and more than floors… How walls are becoming "new ground" at DOMOTEX
DOMOTEX is “breaking new ground” with an exciting new showcase dedicated to walls.
Floor coverings have long since become all-rounders that are used for many other purposes beyond flooring. For example, they are not only used to decorate walls, but even for furniture. As such, floor coverings are taking their rightful place alongside furnishings and fabrics. Their textures and motifs can play a major role in the look & feel of interior environments.
DOMOTEX is picking up on this trend with its novel “New Grounds” display. Here, flooring for sophisticated interior and outdoor scenarios will be showcased, e.g. carpets, wood and composite flooring for outdoor living spaces, the merging of indoors and outdoors, plus wallpaper, wall paint and wall panels.
New Ways to Market...
Two strong new Labels
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