Hall 9, stand S11
Rain of Stories
As an intercultural team, M.A. Trading works in a very connected way, and sees design not just as an individual creative act but also as a shared endeavor and a crossroads of multiple areas of expertise.
"Rain of Stories" narrates the creation stories of various products both metaphorically and personally, and builds real connections between people by having the creators of the various products present.
In keeping with the rain idea, there are umbrellas, symbolizing special spaces for creativity and dialogue, beneath which visitors are invited to discuss materials, products and ideas and thereby jointly create something new.