For visitors, the tours are a great way to gain deeper insights into the keynote theme and the products on display and, of course, to make contact with exhibitors.
Susanne Schmidhuber and Professor Klaus Schmidhuber founded Schmidhuber+Partner – now called SCHMIDHUBER – in 1984. The firm has been developing creative brand concepts for over 30 years. Based in Munich, SCHMIDHUBER employs over 70 experts from the fields of architecture, design and communication. Together, they develop uniquely powerful design concepts and engaging, immersive brand stories.
Over the years, the firm has won more than 260 international design prizes and is one of the world's leading specialists in the use of architecture to build brands. Susanne Schmidhuber holds a degree in interior architecture. In addition to her main duties for her firm, she is a regular on the lecture circuit and a valued contributor to many professional and expert juries.
Hendrik Müller is an architect and the founder of 1zu33 Architectural Brand Identity, München. Müller and his business partner Georg Thiersch have been co-principals of the firm since 2007. 1zu33 is a Munich-based international studio specializing in corporate architecture, brand communication and interior design. It develops distinctive, highly original concepts for interiors and spaces. Its string of award-winning projects includes showrooms, retail stores, exhibition stands, office environments and an array of high-end concepts in the dining and hospitality industry.
The firm's current customers include big-name brands like Aesop, Beko, Gaggenau and Kuka. Hendrik Müller is a member of the Art Directors Club Germany.
Prof. Peter Greenberg
Peter Greenberg M.Arch, RA, NCIDQ, LEED AP is Partner at Ester Bruzkus Architekten (Berlin), an architecture and interior design practice with global ties: Berlin, Boston, Tel Aviv, Paris, Dubai, Moscow, New York. Mr. Greenberg has worked with Ester Bruzkus since 2016 and has extensive experience with design at many scales: from the design of tables and furniture to exquisite residences and workspaces to international theatres, restaurants and hotels. Current projects include the conversion of a villa and garden in Spain and restaurants and workplaces in Germany.
Mr. Greenberg is also Associate Professor of Interior Design at Wentworth Institute of Technology (Boston) in the College of Architecture, Design, and Construction Management. He teaches design studios and technical courses that focus on materials, detailing, building systems, structure, theory and history.
Dr. Marina Elena Wachs
"Design is about sustainable responsibility, design is about beauty as a social value, design is part of our history and culture, of our material and cultural mind. Design shapes our life. In the 21st century, design only works if it is based on sustainability principles". Marina-Elena Wachs is Professor of Design Theory at Hochschule Niederrhein University of Applied Sciences and has taught materials and design and intercultural design at art academies in Germany and Sweden.
Since 2008, she has her own consultancy, Marina-Elena Wachs – Material & Design, specializing consulting and development, spaces and workshops, trend and feasibility studies, and expert reports. Wachs started her creative career as a master dressmaker and pattern maker, honing her art at various fashion houses and in the theater, before earning a degree in industrial design and an interdisciplinary PhD at Braunschweig University of Art (HBK Braunschweig). Her professional interests are many and varied, although at present a good deal of her energy and passion goes into interdisciplinary projects with museums and partners from industry.
Marina-Elena Wachs has won multiple awards for innovation in university education and is passionate about interdisciplinary, cross-cultural, interactive and non-hierarchical design and creation.
For Martina Metzner good design and sustainability are not separate concepts, but rather interconnected - and apart from her fascination for textiles, a central motif of her journalistic work. After ten years at TextilWirtschaft and Stylepark she is now working as an independent author and trend scout. Her features could be found at German Architects, Interior Fashion and Stylepark among others. With Raumprobe in Stuttgart she teams up for the Materialreport - an annual review of upcoming materials and colors for design and architecture. In her free time, Martina supports PIER F - a platform for sustainable architecture in Frankfurt am Main.
Roland Bondzio und Prof. Petra Wollenberg
Professor Petra Wollenberg
1995: Degree from TU Braunschweig, studying under architect Prof. Gerhard Auer. 1990 – 91: Study at ETSAB. 1996 – 1999: Project management and proposals for design competitions for architecture firms Springer Architekten and Bernd Albers, Berlin. 2000: Founded leyk wollenberg architekten.
1999 – 2005: Research associate TU Braunschweig Institute for Urban Planning. 2005 – 2008: Assistant Professor of Architecture and Urban Planning, Professor of Architecture and Urban Planning, ETH Zurich. 2009 – 2011: Professor of Architectural Design and Urban Planning, Hochschule Lausitz University of Applied Sciences 2015 – present: Professor of Architectural Design, Design Theory and Urban Design, Erfurt University of Applied Sciences. 2013: Made a member of the Association of German Architects (BDA) Berlin. Member of the Executive Board of Association of German Architects (BDA) Saxony since 2018.
1997: Degree from TU Braunschweig, studying under architect Prof. Meinhard von Gerkan. 1993 – 95: Study at ETSAB and internship with Prof. Enric Miralles, Barcelona. 1997 – 2000: Project management and proposals for design competitions for architecture firm Bolles + Wilson in Münster. 2000: Founded behet+bondzio architekten, also worked as research associate at Leibniz University Hannover Institute of Architectural Design and Construction. 2003 – present: Partner in behet bondzio lin architekten, with offices in Münster, Leipzig and Taichung
2005: Made a member of the Association of German Architects (BDA) Leipzig. Member of the Executive Board of Association of German Architects (BDA) Münster-Münsterland since 2015. 2014 – present: Chair of the Urban Planning Advisory Committee of the city of Greven 2012 – 2017: Various lectureships in architectural design and construction at Zwickau University of Applied Sciences and Münster School of Architecture.
In her student days and at the start of her working life at the architecture journal ARCH+, Polina Goldberg had no doubt that her career would span architecture, urban planning and communication. As well as studying these fields, she organized numerous exhibitions and events themed around them. After completing her studies in urban planning at the Technical University of Berlin and the Institut Français d’Urbanisme in Paris, she worked in the editorial department of the online architecture magazine BauNetz, writing on numerous aspects of the interface between architecture and art.
For the past three years, Polina Goldberg has been head of press and public relations at the architecture firm TCHOBAN VOSS Architekten.