Becker explained how DOMOTEX exhibitors could collaborate with bloggers to raise the market profile of their products. Together with other well-known bloggers, she also delved into the topic of tomorrow's furnishing trends.
Bloggers and Influencers
DOMOTEX, the world's leading trade show for floor coverings, once again packs interior design and lifestyle inspiration thanks to a guest appearance by Holly Becker, one of the world's foremost interior design bloggers.
About Holly Becker
Holly Becker is the founder of Decor8 – one of the best-known design blogs in the world, with a global following of 1.5 million loyal fans and readers. On 12 and 13 January 2019, the German-based American interior design expert and influencer will be taking the stage at the DOMOTEX's "Framing Trends" showcase in Hall 9.
As well as contributing to Decor8, Holly Becker is a best-selling author with four books to her name so far. Titled "Decorate", "Decorate Workshop", "Decorate with Flowers" and "Decorate for a Party", they are available in 20 languages worldwide and are a celebration of the fun and joy of interior design. Becker explains: "I love combining the old with the new. The key is not to take interior decorating too seriously. It’s not about perfection, it’s about finding joy."
Holly Becker also has a passion for teaching and offers e-courses for bloggers of all levels, from beginner to advanced. She hosted her first e-course on her " Blogging Your Way " portal in April 2009 and since that time has taught more than 10,000 students globally about blogging, social media, interior styling and photography. Her e-courses address fundamental challenges faced by all new bloggers. How do bloggers find their niche? How does the creative process work? What research methods are there? How do I win followers? They also focus on legal issues and provide instruction on blog visual design and implementation. As a teacher, Becker is supportive and nurturing. "I see other bloggers not as competitors but as part of a community," she says. "And so far my courses have been instrumental in starting a lot of people off in really amazing directions."
Hall 9, Special Display "Framing Trends"
DOMOTEX features its Blogger Lounge again. Located in the new "Framing Trends" special display in Hall 9, the lounge provided a central location where the blogger community can gather, share ideas and reach out to tradeshow visitors. more
Holly Becker and six further international bloggers and influencers have been live at DOMOTEX. more
Listen to our Blogger at the Panel Discussion at the TALKS area in Hall 9. more