Launching at DOMOTEX 2018 is our stunning new creation, Anar (pomegranate), from the Designer Isfahan Collection. Fond childhood memories of pomegranate trees, as well as those from numerous travels to Iran over the years, have informed the designers' (NOV24) thought process and Zollanvari's production team in creating these carpets laden with pomegranate motifs.
There are four strands to this collection: Anar dar Sabad (pomegranates in a basket) harking back to the osier baskets in which the designers' grandmother and mother placed the freshly bought pomegranates; Anar dar Toor (pomegranates in a net) inspired by seeing a fruit seller in a market near Shiraz, who had hung pomegranates in a net (toor) to keep them clean: Shakhe Anar Poshte Panjere (pomegranate-tree branches behind a window) reminding the designers of childhood games: spying what was behind the typically carved wooden windows so characteristic of Iranian architecture... pomegranates hanging on trees; and finally Derakhte Anar (pomegranate tree) awaking memories of pomegranate-tree seedlings growing into mature trees in the huge family garden. This is a truly personal journey through fond memories of Iran translated into thoroughly contemporary carpets for modern interiors - carpets with soul, history, innovative spirit and design virtuosity.
Hamideh Jafari and Amir Kolahdouzian are the team at the helm of NOV24, Anar's designers. Born in Iran and raised in Austria, they devote a significant part of their work to the design and production of hand-woven carpets. They perceive their work as a synergy of contrasts and similarities of both worlds and are guided by their cultural roots and their passion for innovation.
Other highlights from our Designer Isfahan Collection include stunning interpretations of classical Persian carpet designs including Floral Cartouches and Vase, and a thoroughly modern design Marbled Polka Dots.