The cement is marketed under the brand names of Birla Cement SAMRAT, Birla Cement KHAJURAHO, Birla Cement CHETAK and Birla Premium Cement, bringing the product under the common brand of Birla Cement while retaining the niche identity of SAMRAT for blended cement, i.e. PPC & PSC, for all the units, KHAJURAHO (for the OPC product of Satna) and CHETAK (for the OPC product of Chanderia).
All our cement plants are ISO 9001:2000 Certificated, covering the entire range of production and marketing. SCW & BVC have received the IS/ISO 14001 certificate, an international recognition for "Implementation of Environmental Management System". (SCW has been awarded GREENTECH Safety Silver Award 2009 and GREENTECH Environment Excellence Award 2008 by GREENTECH Foundation, New Delhi. It has also received the First Prize for Maximum Reduction in KWH/ton of cement in M.P. from FLS Energy Award, Bhopal, in 2008. The Satna units received the Quality Circle Excellence Award from Quality Circle Forum of India, Durgapur Chapter; Quality Circle Excellence Award and Quality Circle Distinguish Award from Quality Circle Forum of India, Kanpur Chapter, both in 2008, and Quality Circle Forum of India, Baroda. SCW has received the National Award for Excellence in Water Management from CII, Hyderabad and First Prize for Lowest Thermal Energy Consumption K. Cal/kg clinker under the 10th FLS Energy Award 2007.