DOMOTEX 2019, 11 - 14 January
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Talks: diversified speaking events around the keynote theme UNIQUE YOUNIVERSE

Retail: Virtual versus real?

Location & Language

Hall 9, Stand B36



Event Details

Type of event



Framing Trends

Event Host

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How is our retail behavior changing, and what do virtual and augmented reality have to offer marketing and sales? The eCommerce market is booming, but customers want to be able to do more than just view before they buy. They want to try it, try it on and try it out. Retailers are responding to this trend in various ways. With virtual changing rooms, stores and showrooms, for example. But also with unique, real-world retail events. This trend towards individualized purchase journeys is further enhanced by customers' ability to have some degree of active, creative input into the products they buy.


Talks - Lectures:

  • Retail goes Digital?, Theresa Schleicher
  • AR / VR - Trend or hype?, Sven Samplatzki
  • Volt Berlin, Jürgen Mayer H.

Round table talks: Virtual versus real?, T. Schleicher, S. Samplatzki, J. Mayer H. moderation: May-Britt Frank-Grosse



  May-Britt Frank-Grosse

May-Britt Frank-Grosse

designjournalists global correpondents for design + architecture

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