When German reunification practically reset the clocks in former East Germany in 1990 - even now still known as the "new federal states" – this rang in a new era for daring entrepreneurs. Among these go-getters were Gert Ufer and Volker Rohde, who immediately seized the opportunity by acquiring a production and storage building in the small town of Aue in Saxony to launch Auer Metallprofile GmbH. Having started off with a workforce of ten and two machines, over time the company has not only developed its range of profiles but also grown into a trusted partner to the wholesale sector. Today, 33 members of staff work at the 8,500 m2 production site, which boasts state-of-the-art technology - all designed to keep pace with current and future market demands.

At DOMOTEX 2018 in Hannover, the team is unveiling no fewer than three new valuable additions to its extensive portfolio, which comprises parquet, laminate and click-design profiles, stair nosings and threshold strips made of aluminum, stainless steel, brass and PVC for a vast range of applications. And if that's not enough, Auer Metallprofile GmbH can also supply all sorts of baseboards, stair rods, tile and construction profiles and fixtures and perform laser work.