UNIQUE YOUNIVERSE represents a strong trend towards the individualization of products and services. In other words, customization in response to individual needs and wishes. In future, customers will be more closely involved in the development of new products. New innovative technology makes it easier to offer a personal customer experience.
The implications of this core trend for the flooring sector will be explored at DOMOTEX 2018 ‒ with examples, presentations and discussions.
Framing Trends: An immersive experience inspired by the show's lead theme
Visitors will be able to witness the latest trends and creative product presentations inspired by the DOMOTEX 2018 lead theme in Hall 9, where brand and lifestyle-oriented companies are offering a diverse realm of experience – both by means of company exhibits as well as a special "Framing Trends" display that serves as a first port of call and source of inspiration for visitors.
The "Framing Trends" display is divided into four modules, each one staged by providers from different disciplines.
The "Flooring Spaces" module will feature creative product presentations by floor covering providers in the context of the "UNIQUE YOUNIVERSE". Meanwhile, the "Living Spaces" module will feature exhibitors and partner enterprises from the interior design sector, with stagings accentuating interiors and lifestyle scenarios. At the "NuThinkers" module, students will team up with young designers and startups to showcase their innovative ideas. And finally, the "Art & Interaction" module will feature presentations from the world of art and design, creatively embracing the lead theme and making it tangible.
These offerings will be supplemented by perennial favorites like talks, guided tours and meeting areas.