DOMOTEX 2019, 11 - 14 January
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UNIQUE YOUNIVERSE: Keynote theme DOMOTEX 2018
DOMOTEX 2018

UNIQUE YOUNIVERSE - Keynote theme

In 2018 DOMOTEX focused for the first time on a keynote theme common to every area of the event and at the venue itself. UNIQUE YOUNIVERSE represents a strong trend towards the individualization of products and services. In other words, customization in response to individual needs and wishes. In future, customers will be more closely involved in the development of new products. New innovative technology makes it easier to offer a personal customer experience. The implications of this core trend for the flooring sector were explored at DOMOTEX 2018 ‒ with examples, presentations and discussions.

"Framing Trends" showcase provided a huge source of inspiration

The special "Framing Trends" showcase in Hall 9 was where visitors could most fully experience the significance of "UNIQUE YOUNIVERSE" as the exhibition's keynote theme. Exhibitors, young designers and artists used Framing Trends to explore the topic of individuality in 20 different "framed" rooms. This special display proved hugely popular among attendees and offered a wealth of inspiration. "Framing Trends was a big success. Its fresh approach gave rise to lots of new ideas and made DOMOTEX more attractive than ever," remarked Gruchow. "This special showcase will therefore also be a key offering at future editions of DOMOTEX," he added.

A visit to Framing Trends was particularly high on the agenda of architects, designers and planners, who used this creative hotspot to gather new inspiration for their work – all the more so since Framing Trends covered the full spectrum of floor covering products.

"'Framing Trends' in Hall 9 attractively featured and summarized everything on offer at DOMOTEX. With its fresh approach and central location, it served as the beating heart of the show and proved especially appealing to architects, interior designers and designers."

Chris Middleton, architect at KINZO, Berlin.

In total, the "Framing Trends" display will be made up of four zones – or "modules" – each with its own distinct perspective on the keynote theme. These offerings were be supplemented by perennial favorites like Talks , Guided Tours and meeting areas.

The keynote theme of DOMOTEX 2019

... is still a secret. What we can say, however, is that next year's keynote theme will once again be creative and inspirational and will stem from a social trend that is of direct relevance to the flooring sector. The secret will be revealed in the spring – stay tuned!

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UNIQUE YOUNIVERSE - Part 1

UNIQUE YOUNIVERSE: Framing Trends

Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

Framing Trends

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UNIQUE YOUNIVERSE - Part 2

UNIQUE YOUNIVERSE: Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

UNIQUE YOUNIVERSE: Framing Trends

Framing Trends - four modules:

Flooring Spaces

Flooring Spaces

In the "Flooring Spaces" zone, companies from the floor coverings industry will be able to shine as pioneers and trendsetters by staging highly creative product showcases. The number of Flooring Spaces is limited – so an external jury of experts will decide which companies can present their ideas and designs on the theme of UNIQUE YOUNIVERSE.

Flooring Spaces: The Search for Individualization
Flooring Spaces: Creating a Surreal Uniqueness
Flooring Spaces: Tisca's Urban Jungle
Woven Forms: Where Art and Textile Intertwine
Future Gazing: How will we live in 2500?
Flooring Spaces: Of Carpets and Catwalks
Flooring Spaces: Dive into the big blue

Living Spaces

Living Spaces

In the "Living Spaces" zone, exhibitors will team up with partners from the interior design sector to craft inspiring spaces and innovative lifestyle realms.

The "Endless Uniqueness" installation offers a similarly interactive perspective on the keynote theme. For this, 50 creatives, including Germany's ten best interior designers, were each asked build their own personal interpretation of the "UNIQUE YOUNIVERSE" keynote theme in the form of their favorite items and flooring staged inside an open mirror box. The boxes are arrayed opposite a giant mirror kaleidoscope that reflects the boxes and the visitors walking among them. As they walk through this mirror installation, visitors can change and rearrange the materials in the boxes, thereby creating their own unique design universe.

In the so-called floorCODES WorkLabs of the Institute International Trendscouting (IIT) of the University of Applied Sciences and Arts in Hildesheim (Hochschule für angewandte Wissenschaft und Kunst (HAWK)) interested participants have the unique chance to develop impulsive-giving roles in relation to the floor of the future by using IIT HAWK methods. WorkLabs provide some insights into the methods of futures research and offer valuable guidance to be realistic and justifiable to establish a strong positon towards competitors or basic plan development.

floorCODES WorkLabs
Another offer at the university's booth will combine theory with practice: With the floorCODES WorkLabs interested participants have the unique chance to develop a new impetus to their future perspectives by using IIT HAWK methods at DOMOTEX 2018.

The WorkLab thus represents the transition from the present to the future. It provides an insight into the methods of futurology. The method is helpful for dealing with competitions or fundamental developments in a methodical and justifiable way. At the end of each WorkLab many impressions and impulses should be a delight for senses.

NuThinkers

NuThinkers

The "NuThinkers" zone is an opportunity for students, young designers and startups to present their innovative projects catering to product and service individualization. As its name suggests, the "NuThinkers" zone is for alternative thinkers who can envisage a world beyond the main stream. The exciting new ideas on display there will include a new kind of floor heating system inspired by reptilian thermoregulation, a self-driving robotic painter that can create personalized floors, and a virtual reality software that uses body movement to create individualized spaces in real-time.

Art and Interaction

Art & Interaction

And finally, the "Art and Interaction" zone will present the keynote theme of "UNIQUE UNIVERSE" in a sensory feast of exhibits from the worlds of art and design.

When it comes to exploring the keynote theme, the sky is – literally – the limit in the "Art & Interaction" zone. " Meanwhile in the Universe ", for instance, is an installation in which visitors can open a window to catch their own little glimpse of infinity – in the form of a live feed of outer space from NASA.

Blogger Lounge premieres in Hall 9

Next year, DOMOTEX will feature its first-ever Blogger Lounge . Located in the new "Framing Trends" special display in Hall 9, the lounge will provide a central location where the blogger community can gather, share ideas and reach out to tradeshow visitors. The lounge will be decked out with large-format monitors that will display the participating bloggers' blog and social media posts in real-time.

Art Day Workshops by Creative Matters at DOMOTEX

As a part of the framing trends in hall 9, rug brand Creative Matters will be holding a series of Art Day Workshops in collaboration with DOMOTEX and Cover, where guests to the show will be offered to dive into a very unique process of developing fresh designs.
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