DOMOTEX 2018, 12 - 15 January
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Keynote theme 2018


In 2018 DOMOTEX will for the first time focus on a keynote theme common to every area of the event and reflected in the pre-event communication and at the venue itself. The strategy is designed to make flooring an even greater attraction.


UNIQUE YOUNIVERSE represents a strong trend towards the individualization of products and services. In other words, customization in response to individual needs and wishes. In future, customers will be more closely involved in the development of new products. New innovative technology makes it easier to offer a personal customer experience.

The implications of this core trend for the flooring sector will be explored at DOMOTEX 2018 ‒ with examples, presentations and discussions.

Framing Trends: An immersive experience inspired by the show's lead theme

Creative product presentations, inspiring spaces and exciting next- generation projects ((Photo: Studio Brieditis & Evans)

Visitors will be able to witness the latest trends and creative product presentations inspired by the DOMOTEX 2018 lead theme in Hall 9, where brand and lifestyle-oriented companies are offering a diverse realm of experience – both by means of company exhibits as well as a special "Framing Trends" display that serves as a first port of call and source of inspiration for visitors.

The "Framing Trends" display is divided into four modules, each one staged by providers from different disciplines.

The "Flooring Spaces" module will feature creative product presentations by floor covering providers in the context of the "UNIQUE YOUNIVERSE". Meanwhile, the "Living Spaces" module will feature exhibitors and partner enterprises from the interior design sector, with stagings accentuating interiors and lifestyle scenarios. At the "NuThinkers" module, students will team up with young designers and startups to showcase their innovative ideas. And finally, the "Art & Interaction" module will feature presentations from the world of art and design, creatively embracing the lead theme and making it tangible.

These offerings will be supplemented by perennial favorites like talks, guided tours and meeting areas.



Framing Trends: Creative product showcases on the individualization megatrend

Only a limited number of slots are available in the "Flooring Spaces" zone, so an expert panel has been appointed to decide which of the submitting companies will be chosen to have their individualization-related ideas and designs featured. more

DOMOTEX: Andreas Tischhauser, Tisca Tiara

Andreas Tischhauser (Tisca Tiara) about customization and opportunities

"The carpet sector must be in a position to develop tailor-made products in response to the obvious desire for individualization." more

"The 'customized' carpet is a strong selling point"

"Against a background of growing uniformity, customized products will become more and more important." An interview with carpet Designer Hossein Rezvani. more

From interactive design journey to individualized product

It is a fast-moving world that we live in. A world of rapid digitalization and globalization. Among its many effects and manifestations, this increased pace of life is changing the way consumers behave, with products and services becoming increasingly personalized and individualized as people seek more and different ways of expressing self-determination and uniqueness. more

"The demand for individualization is stronger than ever!"

For the German floor coverings manufacturer wineo, there is no contradiction between individualized products and fast implementation as well as ecological concerns. An interview with Annika Windmöller. more

Bernhard Reinkemeier

Individualization on the rise

"Customers are going to become more and more demanding with regard to individualized products and services." Interview with Bernhard Reinkemeier, Director, Franz Reinkemeier GmbH. more