DOMOTEX 2019, 11 - 14 January
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Interior Design and Lifestyle

Bloggers and Influencers

The talks given by the internationally acclaimed interior design blogger and author Holly Becker from Decor8 met with very enthusiastic audiences.

Becker explained how DOMOTEX exhibitors could collaborate with bloggers to raise the market profile of their products. Together with other well-known bloggers, she also delved into the topic of tomorrow's furnishing trends.

Bloggers and Influencers - Impressions

Panel discussion with Holly Becker

Panel discussion with Holly Becker

Panel discussion with Holly Becker

Panel discussion with Holly Becker

Panel discussion with Holly Becker

Lecture with Holly Becker


About Holly Becker

Holly Becker is the founder of Decor8 – one of the best-known design blogs in the world, with a global following of 1.5 million loyal fans and readers. On 12 January 2018, the German-based American interior design expert and influencer will be taking the stage at the DOMOTEX's new "Framing Trends" showcase in Hall 9.

As well as contributing to Decor8, Holly Becker is a best-selling author with four books to her name so far. Titled "Decorate", "Decorate Workshop", "Decorate with Flowers" and "Decorate for a Party", they are available in 20 languages worldwide and are a celebration of the fun and joy of interior design. Becker explains: "I love combining the old with the new. The key is not to take interior decorating too seriously. It’s not about perfection, it’s about finding joy."

Holly Becker also has a passion for teaching and offers e-courses for bloggers of all levels, from beginner to advanced. She hosted her first e-course on her " Blogging Your Way " portal in April 2009 and since that time has taught more than 10,000 students globally about blogging, social media, interior styling and photography. Her e-courses address fundamental challenges faced by all new bloggers. How do bloggers find their niche? How does the creative process work? What research methods are there? How do I win followers? They also focus on legal issues and provide instruction on blog visual design and implementation. As a teacher, Becker is supportive and nurturing. "I see other bloggers not as competitors but as part of a community," she says. "And so far my courses have been instrumental in starting a lot of people off in really amazing directions."

Program: Friday, 12 January 2018
"How To Collaborate With Bloggers and Influencers To Market Your Products"
Time: 10:00 - 10.30 a.m.
Speaker: Holly Becker, interior designer, tastemaker, author and design blogger
Language: English
Holly Becker will be sharing her extensive experience at DOMOTEX. Her presentation "How To Collaborate With Bloggers and Influencers to Market Your Products" is aimed primarily at exhibitors and other bloggers, but will also offer a wealth of inspiration for architects, designers, interior planners and other DOMOTEX visitors.
Panel discussion: "How To Collaborate With Bloggers and Influencers To Market Your Products"
Speakers: Holly Becker and further internation bloggers and influencers
Time: 10:30 -11:00 a.m.
Language: English
A 45-minute discussion with a panel of bloggers and influencers from all over Europe on how they collaborate with brands, best practices, success stories, things to avoid, and more. The audience will be asked to submit questions on a slip of paper during the discussion and during the final 15 minutes, the panel will answer as many questions as possible.
"Interiors Trends in 2018 – what we love"
Time: 3:15 - 4:15 p.m.
Speakers: Holly Becker and further internation bloggers and influencers
Language: English
Holly Becker will be participating in a discussion with six further bloggers and influencers on future trends in interior design.
Blogger Tour
In between times, Holly will be taking bloggers on tours of the show, spying out the latest exciting and creative innovations in the floor coverings industry.
The tour will take place between 1:30 p. m. and 2:30 p. m., meeting point for participants/interested parties is 1:30 p. m. at the Blogger Lounge in Hall 9.
Are you a blogger and interested to be a part of the tour? Please contact Timo Janizki .


Blogger Lounge


Hall 9, Special Display "Framing Trends"

In 2018, DOMOTEX featured its first-ever Blogger Lounge. Located in the new "Framing Trends" special display in Hall 9, the lounge provided a central location where the blogger community can gather, share ideas and reach out to tradeshow visitors. more

Igor Josif: Happy Interior Blog

Blogger Bios

Holly Becker and six further international bloggers and influencers have been live at DOMOTEX. more