The 2012 collection of machine-made woven carpets and area rugs is big on variety. These timeless classics of the textile floor covering world have joined the customization trend and offer exiting applications for the entire home that promise bumper sales for resellers. The humble door mat speaks of the originality within the house, a promise that is quickly fulfilled by the non-slip stair carpet and carries over to the hallway runner, which cocoons visitors in homeliness and comfort. In the bedroom, bed surrounds function as islands of textile warmth and comfort, while in the bathroom the new season’s mats provide a refreshing hint of color. In addition to visual and sensorial pleasure, machine-made woven carpets and area rugs offer practicality, dampening the sound of footfalls throughout the home. It is this marriage of aesthetics and functionality that makes them so attractive for many categories of buyer.
Thanks to modern production technologies, customers now have an enormous range to choose from in terms of color, design, quality and product characteristics. Many of the collections on show at DOMOTEX 2012 will include washable carpets and rugs, waterproof coverings for patios and decks, and extra hard-wearing creations for everyday home use.
The full gamut of new creations and innovations, ranging from the experimental to the tried and proven, will be there for visitors to discover in Halls 2, 3 and 4. The machine-made woven carpets/area rugs section of DOMOTEX is a magnet for buyers from around the globe. Increasingly, the world’s big-name manufacturers are harnessing this pulling power to profile their latest products and developments long before they hit the showrooms and stores. For instance, 83 percent of the show’s exhibitors come from outside of Germany – a level of international participation that most trade fairs around the globe can only dream of.
You too can use this market springboard to wow your buyers with unique products that are as varied and individual as life itself.
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Sabine Stiehler
Project Assistent
Deutsche Messe
Messegelände
30521 Hannover
Germany
Tel: +49 511 89-31215
Fax: +49 511 89-31219
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