Wood and parquet flooring products go well with the rough-hewn lines of rustic furniture, are perfect for nature styles that thrive on primal, natural materials, and yet are no less magnificent in classic-elegant settings because the uniqueness of their natural grain makes each item a one-off original. Wood is a highly versatile raw material which, combined with the wide range of available color and surface finishing techniques, yields a bounteous array of products for the most diverse of styles, from elegant to rustic. It is thanks to these qualities that wood is making a comeback in the contract furnishing sector, where the wow factor of this most natural of natural materials is much prized, particularly in niche boutiques and fine-dining establishments.

This is a market in which success belongs to those wholesalers, retailers and interior decorators who visit Halls 8 and 9 at Domotex and take the time to get an overview of all the latest fashions in wood. Domotex has a long-established reputation as one of the world’s foremost tradeshows and dialogue platforms for the flooring and interior furnishing sector, a marketplace where tomorrow’s big-sellers are bought and sold. And in 2012, the visit will be doubly worthwhile because Domotex 2012 is celebrating the virtues of wood with a special keynote event, the Wood Flooring Summit .

At the Wood Flooring Summit, you can expect a dazzling array of highlights. For instance, the event’s impressive expanse of exhibition space will be complemented by central information and event zones that will provide key insights into all aspects of the wood flooring sector and give you that all-important knowledge-edge over your competitors.

The Summit will also feature a centrally located Forum, where, on each day of the fair, flooring experts will address different aspects of the latest developments in retailing, product design and technology. It’s an absolute must if you want keep abreast of what’s happening in the industry and grow your business. Another ‘must-see’ is the special Innovations display area, which will take a look at the latest product releases from leading wood flooring manufacturers.

Wood is an age-old, natural product that not only enjoys undiminished popularity across all market segments but promises enormous additional market potential. And Domotex 2012 is where you can discover everything it has to offer. Make sure you seize this opportunity and capitalize on the popularity of a material that is at once a timeless classic and fashion leader. Where else but Domotex can you get a complete overview of the myriad applications of wood in the floor covering sector and position yourself with our customers as the lifestyle provider of choice?