contractworld: networking hub for international architects

As also noted by Stephan Kühne, "relocating the hand-made carpets to halls 19 to 23 was an important step, and clearly the right decision." The direct connection with the busy North 1 main entrance further boosted the level of business activity in these halls. The new layout and improved orientation aids for visitors drew praise from the exhibitors. According to Dr. Ali R. Ipektchi: "The new site layout creates a more compact impression and adds value to the show. Walking through the halls becomes a more enjoyable experience, and if that translates into higher order volumes, we are obviously delighted with that outcome. These restructuring measures have made DOMOTEX even more efficient than ever."

contractworld was completely reworked for DOMOTEX HANNOVER 2010, now with a stronger focus on exhibitor and visitor networking. Lectures and discussions took place at various points throughout the showcase, rather than being concentrated at a central place. This helped to boost face-to-face dialogue at exhibitor stands. Theme-based forums, guided tours for architects and high-impact product presentations gave businesses even more room for individual, targeted presentations of their products, as well as for direct interaction with potential customers. The response from exhibitors was again clearly positive: "The new concept for contractworld has succeeded nicely. In particular, the new structure overcomes the reluctance of architects to approach companies. Our location in the hall has given our companies good access to our typical visitor groups as well as the architects in attendance here," enthused Stephan Naacke, General Manager of Findeisen GmbH, Ettlingen, Germany.

Apart from the elaborate presentations by exhibitors, the special shows, lectures and trade events also attracted big crowds, providing a mix of information and inspiration. One of the standout attractions was "Souk Deluxe": This new trend forum for hand-crafted carpets in Hall 20 proved a magnet for interior decorators and wholesalers/retailers alike.